SBK’s Price+ feature is proof of our commitment to giving our customers the best odds possible, full stop. We constantly benchmark our odds against these competitors:
- William Hill
- Paddy Power
The Price+ green triangle indicates SBK odds are the best.
For events that are eligible for Price+, we show what percentage of the bets compared are more favourable on SBK (left screenshot, above) as well as detail which individual bets are better by showing a green triangle next to the odds (right screenshot, above).
- The bets that are compared include a large subset of popular markets in Football and Tennis events only. In time, more sports and betting markets will be supported as we update and improve Price+.
- Comparisons are made using proprietary software.
- Comparisons only take place before events begin.
- Results of the comparisons are accurate within a one-hour time span.