We’re not like the other bookies. We believe in letting you stay in control of how you bet while we take care of the important bit - offering the best odds. And we won't apologise for it.
Sometimes those odds will move when you are placing a bet. 'Why might my odds change when I'm placing a bet?' we hear you ask.
Good question. There are two possible reasons:
- Dynamic pricing
- The impact of stake size
Let’s break those down further.
Sometimes our odds can move rapidly, particularly when you’re betting in-play. Mainly because things happen during a game, a match, a race, or whatever event it is, that directly affect the odds - a player being sent off in a football match, for example. One of those things can happen in the time between you adding a bet to your bet slip and actually placing it.
Simple enough, right? The next potential reason is a bit more complicated.
The impact of stake size
We always need to manage our risk, and bets with larger stakes are riskier. Unlike other bookies, we’ll never turn down your bet or close your account just for being a winner. Instead, for bets at larger stakes we might need to reduce our odds slightly to manage our own risk.
The way we see it, this is better than making the odds worse for all stake sizes (like other bookies do). This means that for some bets you might be able to get certain odds for a smaller stake size, and see the odds worsen slightly if the stake is increased above a certain level. This also means that if you want to place a bigger bet, you might be able to place it at the better odds by placing several smaller bets with lower stakes.
So for example, you might be able to bet £20 at 22/1, and £100 at 21/1. But also be able to bet 5 x £20 at 22/1.
The reason we do this is it allows us to more closely monitor our risk, and still ensure we can offer the best possible odds. So rather than only offer 21/1 for all bets (no matter the size of the stake), we offer 22/1 up to a certain stake size.
We want to give our customers the best pricing in the industry. And we do. There’s a long list of factors that go into being able to do that. We work hard to calculate our odds using data from sources all over the world, and as a result have the fairest odds in the industry (yes, really).
We are committed to that, even though it does mean that some odds will sometimes move down if the stake size goes right up. It's fiddly but it ensures you're always getting the best odds. However, it does mean you had to read this blog post. And for that we will apologise.